Hot news and last minute. Adidas Group has announced the purchase of all shares of the company Runtastic GmbH. The transaction values the company Runtastic in 220 million euros.
In line with the Adidas Group’s strategic plan ‘ creating the new ‘, this acquisition reinforces Adidas ‘ commitment to inspire and enable athletes of all levels to seize the power of sport. Runtastic’s vision for 2020 aims to make each individual live a more conscious and active lifestyle that will lead to a happier life and greater life expectancy. Adidas Group has found a perfect partner that fully understands the potential of sport, digital and data convergence in a ever-connected world.
“Digital technologies are providing new skills and knowledge to help athletes at all levels take control of their athletic trajectory-enhancing their performance, sharing their experiences, or creating their own moments Social sports “, says Herbert Hainer, CEO of Adidas Group.
“This investment will add considerable value to our goal by offering new training experiences. In addition, it offers the opportunity to create a database of highly committed athletes and harness the power of our broad portfolio of products. Therefore, I am very happy to welcome the passionate employees of Runtastic and his 70 million athletes and sports fans of the adidas Group, “he clarifies Hainer.
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